The first day of college athletes being able to make money off their likeness turns into a frenzy and a melting pot of mixed opinions on the matter.

Source: (Photo by Patrick Smith/Getty Images) / (Photo by Patrick Smith/Getty Images)
Yesterday, news broke that the NCAA would finally allow players to make money off their image and likeness while accepting endorsement deals to enrich themselves and their families. As soon as the news broke, people began to wonder how wild would it be when the deals started rolling in, and in an instant, it was wilder than anyone could ever predict.
Auburn QB Bo Nix wasted no time, posting on Instagram at exactly 12:01am with an endorsement deal.
The day started off with a bag and continued to have more twists and turns than anyone expected. After the praise for players being able to profit off their name came the thoughts of those impacted by not being able to do so and having their life changed forever.
I can’t stop thinking about Donald De La Haye. A scholarship kicker at UCF who was declared permanently ineligible by the @NCAA for having a YouTube channel. Today is for you @Deestroying
— Jeremy Bloom (@JeremyBloom11) July 1, 2021
You may know Donald De La Haye now because he is your favorite Youtuber, but his path to becoming successful as a content creator wasn’t easy. UCF forced him to choose between playing college sports or his Youtube channel–and he decided to follow his love of making videos.
He, along with trailblazers such as LeBron James and Lavar Ball, have long fought for days like today. Even with this historic economic-changing day, the ‘good ole boys’ are still trying to find a way to ruin the fun, calling out issues that could arise and what could go wrong.
Guy who tried to narc on college athletes selling autographs now claims athletes don’t have value https://t.co/n8flbrClhS
— Bud Elliott (@BudElliott3) July 1, 2021
At the end of the day, things change and evolve. College athletes risking their body without pay and only for a scholarship is a joke and those days are finally over. Get with the program or get left behind, today is one of those days you’ll look back and ask what did this person have to say on July 1st. Some will be on the right side of history and some will be on the wrong side.
NIL is bigger than endorsement deals.
This is about economic empowerment for young black men & women whose talents + culture have created value for others.
Our time is now 📈
— Kirby Porter ⚡️ (@Kirbobangss) June 30, 2021
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